Data Crunchers / Pogromcy danych

in

Visual identity created for e-learning courses dedicated to data analysis and program R.

Logo is composed of typographic elements – strong sans serif font, brackets and mathematical symbols. Typographic sign strongly refers to the concept of mathematical operations. Basic version shows in symbolic way the matrix by vector multiplication. Other versions relate to different mathematical operations or commands in the language of R.

The logo is modular. From the different elements can be constructed alternative versions, which are useful especially on the website. They can also create simple animations showing the transition from one form to another.

Among the visual identity were created also website, poster and series of vector, typographic illustrations. Those illustrative icons were made of elements that can be found in the logo, they explain different parts of the course in a funny way. 

The visual identity won a silver medal in the European Design Awards 2016.

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