29 Bikes is a newly-established company that will design and manufacture limited edition custom built bicycles. The project involved designing an identity for the company and applying it to a range of promotional materials. The identity was inspired by the Clarendon typeface’s bracket that resembles a cross-bar. The brand’s primary aim was to be visually appealing to the wider design community and those passionate and dedicated to cycling. The final identity was collectable, memorable, decorative and communicated detail.