Melbourne-based financial advisors SFS required a redesign of their existing identity. The brand needed to convey a sense of strategy, security and support whilst reflecting the company slogan of ‘Financial Planning Made Easy’. Inspiration for the rebrand was drawn from various strategy games. The final identity is visually appealing, simple, friendly and flexible. The playfulness and simplicity of the design allows for a flexible identity. It is unique in style, instantly creating a strong and memorable brand.