Polina Joffe

  • Bending light in search of typographic shapes. The book consists of images of light bent with the use of wooden blocks arranged on a reflective surface and scanner experiments. The result is a typographic study of the everyday.

    1 year 16 weeks ago in Graphics

  • Small piercings underline the text of the whole book that has been printed on bible paper and french folded. For this designed version of the book I opted for subtle color to emphasise that the story, generally considered horror, is in fact somehow quite light in feel. Kafka’s writing has elements of dark humour and great irony. The colour is hidden in between the pages and is not really...

    1 year 16 weeks ago in Graphics

  • The visual identity for Source, an exhibition at Tate Britain curated by young people, is based on highlighting similarities between the 17th century salon hang and image-centric social networking platforms like Tumblr, and looks at the mass consumption and availability of visual culture online in relation to the offline experience of looking at art in a gallery. The design includes exhibition...

    1 year 16 weeks ago in Graphics

  • Anna Akhmatova was a great Soviet poetess. Her works were censored during the Stalin regime, but she continued writing and chose not to immigrate from the country. This book echoes the airiness, flow and ease of her modernist poetry while placing it in its historical context using the magnifying glass as a tool.

    1 year 16 weeks ago in Graphics

  •   Design interpretation of Kafka's short story In the Penal Colony. The text describes the last use of an elaborate torture and execution device that carves the sentence of the condemned man on his skin before letting him die, all in the course of twelve hours. The 12 books retell the core of the novella using the form of the book alone. Each book represents an hour of the machine’s work,...

    1 year 16 weeks ago in Graphics