Letraset: The DIY Typography Revolution
Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression around the world in the 1960s and 70s. The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the ﬁrst truly democratic alternative to professional typesetting.
The book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.
The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.
It also features essays by Colin Brignall, Dave Farey and Mike Daines–all key members of the Letraset team–providing expert insight into the rise of Letraset as a typographic and commercial powerhouse. An essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.
The book’s design is by Spin, and uses many rare specimens from Letraset’s past–catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.
Unit Editions is an independent publishing company, producing books for an international audience of designers and followers of visual culture. The company was formed in 2010 by Tony Brook, Patricia Finegan (both Spin) and Adrian Shaughnessy.
High quality design and production standards are partnered with insightful texts and informative commentaries to produce books on a wide variety of subjects that are either neglected or ignored by mainstream publishers. To date Unit Editions has produced over 30 books and publications.
Letraset – The DIY Typography Revolution
Publisher: Unit Editions
Editors: Tony Brook, Adrian Shaughnessy
Author: Adrian Shaughnessy
Format: 22 × 32 cm
Price: 61,80 Euro