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Portrait

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Portrait ist Berton Hasebes minimalistische Umsetzung einer französischen Renaissance Antiqua und wurde soeben bei Commercial Type veröffentlicht.

Pressetext: Commercial Type is delighted to announce the release of Portrait, a major new serif collection in 4 families totaling 29 styles, available today for desktop, web, and mobile app licensing. Portrait is Berton Hasebe’s sharply minimalist depiction of French Renaissance types. The marriage of classical proportions with triangular Latin serifs is an inspired combination, and a fresh way to see these nearly 500-year-old forms. This family has previously been seen in the well-regarded New York-based independent fashion and arts magazine Document Journal, and this year’s redesign of iconic British interiors and style magazine Wallpaper*, and is now available to the general public.

PORTRAIT
Portrait started out as an experiment in drawing a display typeface that managed to be both beautiful and brutal, and both classical and minimalist. While its lighter weights are quietly elegant, the heavier weights show the influence of chiseled woodcut forms. Portrait draws its primary inspiration from the Two-line Double Pica Roman (equivalent to 32pt in contemporary sizes) cut by French punchcutter Maitre Constantin around 1530 for the printer Robert Estienne. Portrait replaces the delicately modeled serif treatments of Constantin’s original with simple, triangular Latin serifs, reimagining the Renaissance forms in a contemporary light.

PORTRAIT TEXT
Portrait Text resembles the text types attributed by the printing historian Hendrik Vervliet to Constantin and used by the printer Estienne in the 1530s, which had a lighter and more open texture than the text types that preceded them, and marking the move to more elegant type that culminated in the work of Claude Garamont. The stripped-back simplicity of the Latin serifs gives Portrait a cleaner and sharper tone than a typical Renaissance oldstyle-influenced text face, bringing an active personality to text.

PORTRAIT CONDENSED
Triangular serifs and extremely condensed proportions go hand in hand, as evidenced by the compressed Latins that were a mainstay of newspaper display typography through the 20th century. This idea inspired the emphatically and exaggeratedly narrow Portrait Condensed. This family’s energetic rhythm also takes cues from French design in the 1950s, particularly Vendôme Condensed, designed by Roger Excoffon and his collaborator François Ganeau, which, like Portrait, had also used Renaissance French typefaces as an starting point.

PORTRAIT INLINE
Portrait Inline is a beautiful, decorative addition to the collection, building on the inscriptional proportions of the capitals. Portrait Inline Regular’s sharply tapering outer strokes play against monoline inner strokes, with all extraneous detailing stripped away. The Inline Sans exposes the geometric underpinnings of the proportions, while adding a dimensional element through its overlapping strokes.

Portrait

Foundry: Commercial Type

Gestaltung: Berton Hasebe

Veröffentlichung: September 2013

Format: OpenType, Web, App

Schnitte: Text, Condensed, Inline

Preis Familie: 75,- $ bis 350,- $
Preis Familien-Kollektion: 750,- $

Preis pro Schnitt: 50,- $

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