100 Ways to Move an A

Author: Eva Lotta Landskron

The project “100 Ways to Move an A” by Ricardo Meyer questions the results-oriented design and puts the process in the foreground. It was created as a personal project in addition to a semester assignment at the FH Potsdam on the design of a dynamic character set. Since Ricardo was new to the field of motion design, he put the course task to his needs.

According to one of the guiding principles of Sister Corita Kent “If you work it will lead to something” the idea was sought in the design and not in the sketch. The result is the indefinite design of 100 moving characters. It invalidates the directly analyzing thoughts in the process and leads to new, unexpected results.

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