Branded Interactions

Volume: 360 pages with over 300 illustrations, diagrams, sample forms and pictograms.
Format: 20 × 26,5 cm
Price: 70,00 

Branded interaction design (BIxD)—the brand-oriented design of interactive applications—goes far beyond visual design. Digital touchpoints are integral parts of current brand communication. The number and shape of these brand contact points is growing rapidly. To act coherently in the sense of the brand presents companies and agencies with new challenges. Complex user experience designs only emerge in a workflow that closely interlinks conception, design and IT and integrates consistent prototyping and testing. That changes the agency’s everyday life. And the job profile of the designer.

Publisher

Verlag Hermann Schmidt

Author
Design

Katrin Schacke

Volume

360 pages with over 300 illustrations, diagrams, sample forms and pictograms.

Format in cm (w × h × d)

20 × 26,5 cm

Bookbinding

Thread-stitched stiff brochure

Workmanship

Printed throughout in three spot colors, Thread-stitched bright-white stiff brooch with round back with two-tone screen print, two-tone Softouch cover, with three-sided turquoise leaf cut.

Language

German

ISBN

978-3-87439-907-4