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Slanted in Dubai: Elephant Nation

Author: Alex Staudt

In Spring 2018 the Slanted editors took a close-up look at the contemporary design scene of Dubai. A city—when described by many people—that is all sickening shine and has no soul. But Dubai and the whole region, originally a piece of desert sparsely populated by Bedouins, is now transforming itself rapidly into a center, if not the world’s greatest center, of trade, finance, and tourism—and moreover, something important happened in the last few years: Culture! Today, a new Arab world is being plotted and planned. The entire Gulf is teeming with initiatives—from the most public to the most private—to change and reinvent seemingly immutable rules, regimes, edicts, and assumptions, culminating, perhaps, in the stated intention to work more closely together. The Gulf states have a past, and they will have a future. The contours of that future are legible in this Slanted issue!

A Dubai-based branding and digital agency, Elephant Nation is a group of young, inspired minds from all over the world. They love what they do and believe in doing it well. They share their passion for creating and launching brands. With a multi-platform thought process, their goal is to create meaningful visuals and verbal conversations between the audience and the brand.

Take a look at the Slanted #32—Dubai to get an idea of Dubai’s creative environment. Additionally you can find several video interviews on our video platform to get a deeper insight in the designer’s thoughts.

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