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Slanted in Dubai: Twothirds Design Bureau

Author: Alex Staudt

In Spring 2018 the Slanted editors took a close-up look at the contemporary design scene of Dubai. A city—when described by many people—that is all sickening shine and has no soul. But Dubai and the whole region, originally a piece of desert sparsely populated by Bedouins, is now transforming itself rapidly into a center, if not the world’s greatest center, of trade, finance, and tourism—and moreover, something important happened in the last few years: Culture! Today, a new Arab world is being plotted and planned. The entire Gulf is teeming with initiatives—from the most public to the most private—to change and reinvent seemingly immutable rules, regimes, edicts, and assumptions, culminating, perhaps, in the stated intention to work more closely together. The Gulf states have a past, and they will have a future. The contours of that future are legible in this Slanted issue!

Twothirds Design Bureau established in 2016 by Lujain Abulfaraj and Sara Al Ari, is a research-based design studio dedicated to building timeless designs. By working together with the client and devoting time to understand their brand and vision, research the marketplace and study the targeted audience, Twothirds is able to discover and highlight each brand’s core competency.

Take a look at the Slanted #32—Dubai to get an idea of Dubai’s creative environment. Additionally you can find several video interviews on our video platform to get a deeper insight in the designer’s thoughts.

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