COLOR CODE. Graphic Design, Branding and Identity
Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. The right color provides great power to any design. Color Code, branding & identity is a vibrant analysis on the world of chromatics: by decoding the secrets of color in branding and identity design, the book shows its multiple, dynamic possibilities. Each of the case studies of this selection demonstrates the importance of a thoughtful application of color, and illustrates its visual impact in different sectors. Color Code will be a quintessential guide for understanding and mastering the use of color in graphic design.
Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. Also, he is the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.
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