FRESH 1, Cutting Edge Illustrations – Object
Today, more than ever, illustration has become socially acceptable. With the advent of photography, it was virtually pushed out of advertising. However, those believed dead live longer. Illustration thus experiences a grandiose triumphal march that extends to all areas, whether editorial design, object design, architecture or street art. A recapture which, especially in times of media overkill and digital alienation, creates warmth and closeness to the human being.
Just as boundaries have dissolved in music and the mix of styles and influences has not been taboo for a long time, similar shifts and breakthroughs occur in illustration. Moreover, it is an old law that turns underground into mainstream. Graffiti art has long since entered the museum and street art into the advertising industry. Former magic words like guerilla marketing belong to the repertoire of every zero eight fifteen campaign. The creative scene must therefore constantly renew itself and invent itself in order to remain what it wants to be: original, intelligent, different.
With FRESH Cutting Edge Illustrations, Slanted reveals a passionate perspective on the field of illustration, the older, more figurative and expressive sister of typography. FRESH is a compilation of this exciting and boundless movement, and brings together an international collection of various illustrators, current styles and media. It is presented in a series of three volumes: Object, Public and Print. From personal to commercial illustrations, from fashion to street art, from two- to three-dimensional approaches—the FRESH series contains more than 1,400 works. The selection of the works presented in FRESH was made by a jury of professional illustrators (Johannes König, Michael Luz, Mone Maurer, Raban Ruddigkeit and André Rösler). FRESH was designed by the designers of Slanted Magazine and Weblogs, the German agency MAGMA Brand Design.
The first volume, “FRESH Object”, deals with both illustrations in a spatial environment and three-dimensional objects, from fashion to art to industrial design. Preface by Sophia Muckle, interviews with Jeff Jank, Karim Rashid and Emil Kozak.
MAGMA Brand Design GmbH
20 × 27 × 2,6 cm