Pappkarton: Handle with Care
Imagine you are presenting a gift. You have thought about it for a long time, searched, found. You have carefully chosen and lovingly packed. To be on the safe side, you have packed the whole thing in a cardboard box again, you never know ... you hand it over and hope for a heartbeat.
You see the joy in the eyes of the presentee and are happy. You rejoice until you recognize: The joy is in the packaging, not the gift. The normal cardboard box. Well, not quite. Because you have of course already chosen the most beautiful box from the boxes that were waiting for the waste paper collection. The one from the Asian market, you like to buy there. And sometimes you look at the lettering on these boxes, which you like to carry your shopping home in, and you dream. From your vacation in Thailand. Or something like that. But then you quickly tidied everything up and then there was this cardboard box that was stable and now ...
... the story takes its course.
The cardboard box meets your presentee(s) and thus fantasy, cutter, glue, and endurance. You make a person happy, what you wanted. But his attention is focused on the carton, not the gift.
Unconsciously, you have given your presentee one of the most versatile materials available for living out creative energy: The Cardboard box. That which otherwise ends up in the waste paper a million times over now becomes the material dreams are made of. Self-forgotten, your lucky devil cuts and glues. Forgets space and time –and unfortunately also your gift. A world of its own is created: not by, but made of cardboard. More cardboard boxes are needed. The store owner is happy. Not having to dispose of outer packaging is good. For the store. And for the environment. And for the creative process you have initiated. You are amazed. You admire a cardboard production that takes up space.
In fact, there was this one cardboard box. It changed hands in Munich. And yes, it gave the impulse for this book and what you discover in it. And now it's up to you whether you just want to look, marvel, and hold your breath, or whether you want to run off yourself, get the boxes, get going. And “write” your own cardboard box story. Whatever you decide: Have fun! And don't forget: If you give away this book–which we think is a really good idea–always with cardboard around it ...
“Pappkarton: Handle with Care”–a book about an almost normal cardboard box and what can become of it when it meets cutter and glue, creativity, and enthusiasm.
Verlag Hermann Schmidt
Heike von Schlebrügge
17.7 × 1.5 × 24.3 cm