Stockholm Run Club: Run on Repeat

For Stockholm Run Club, STUDIO HERRSTRÖM created a typographic identity based on the paths runners take through the city. Fluid, connected letterforms turn those routes into a visual language for an open, inclusive and international community where running meets music and culture. Designed to live outdoors, on apparel and at events, the wordmark keeps pace with the community, becoming part of its collective identity and attitude: Run on Repeat.