Vasarely PWRbold

Does he care about football? No, he doesn't.

What he does care about, however, is that his VASARELY font was chosen by the agency Jones Knowles Ritchie (NYC) for their client Powerade as part of the global World Cup campaign.

Being asked to make a few adjustments, he refined some glyphs for improved legibility and even added a few extra details.

JKR used the font for the headlines in the campaign layouts.
These visuals were kindly provided by Robert Medkeff and Laura Rodriguez.