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FORMA is a fictional fitness studio that treats movement as an open, exploratory process, combining two different sports into one individual class. This principle is translated typographically in the custom typeface FORMA Regular, which merges a serif (Benton Modern Light) and a sans serif (Milligram Text Medium, Zetafonts) within a defined grid. A flexible system of typography, grid, imagery and graphic elements brings FORMA's guiding principle, "Bewegung erforschen," to life.
