FILA’s 50th anniversary FBOX logo

For FILA's 50th anniversary, Amsterdam-based studio Thonik reenvisioned the iconic FBOX logo, merging FILA's sports history with a modern design approach. They produced videos for the FILA FBOX anniversary event in Chengdu, China, capturing the essence of sports like tennis through contemporary digital techniques. Their approach respected the original logo while introducing new color and texture, celebrating FILA's heritage and subtly evolving its brand identity.