Alps 2030 Winter Olympics

The Alpium logos represents a forward motion set in the heart of a spectacular setting. Its design creates a sense of depth, evoking the tracks left on the slopes, the ribbon of a medal, or the iconic Olympic finish line. On a more emotional level, it symbolizes the bond uniting athletes, the regions, and the public. The Paralympic Alpium shifts our perspective: like a peak admired from the opposite slope, it retains its solidity and upward momentum while revealing itself from a different angle.