Jerusalem RFC

Jerusalem RFC is a small amateur rugby club in a country that mostly plays football. Its players come from the full rainbow only Jerusalem can mix: diplomats, Arabs, religious Jews, LGBTQ, and a few rugby converts.
To help the club grow, we redrew its fan-made logo, a city lion and a lioness, into a sharper, younger one. Then we found the perfect finish: Michal, a revived 1980s typeface by HaFontia, originally designed by Dan Reisinger is the cherry on top that says "sports" loud and clear.