The PJL

A custom typeface inspired by the movement and physicality of horse jumping, PJL Display and Sans are a dual-type system with DNA uniquely derived from the sport, such as dynamic italic angles, crafted stencil cuts, and hoof-inspired terminals.

Designed for the new Premier Jumping League (the PJL) in collaboration with NOT Wieden+Kennedy, it was designed to cover a wide range of uses, from on-screen leaderboard graphics to large outdoor billboards and way finding.