Olympikus

PORTO ROCHA refreshed Olympikus’s typographic identity, beginning with a sharper logo update—making the italic type more italic and the bold wordmark bolder. To drive high-impact visual storytelling, the studio introduced FK Olympikus, a custom display typeface that delivers distinct authority across headlines. In contrast, performance technologies are expressed through a utilitarian monospaced font, creating a balance between bold expression and technical clarity across global touchpoints.