95

To commemorate the Air Max 95’s 30th anniversary, Nike commissioned SSS to create a photography book documenting the shoe’s cultural impact across cities and subcultures worldwide. The result, 95, is a collaborative photobook that captures daily rituals, personal connections, and the subcultures that continue to define the Air Max 95’s legacy. SSS used a combination of materials and techniques throughout the book, and drew a custom 95 based on the original Air Max logo for the cover.