Haglöfs

Haglöfs’ brand identity builds on more than a century of Swedish outdoor heritage, craftsmanship and functionality, while looking firmly to the future. Shaped by a tension between the organic and the technical, it combines a refined symbol and new numeral typeface with typography rooted in the brand’s 1980s heritage. The identity strengthens recognition and expresses durability, performance and longevity.

09.10.2026 slanted-49-sports

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Haglöfs

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