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I often reflect on the visual identity of Italian football. After years of redesigns, perhaps there’s still room for a new direction.
What could be more iconic than the Scudetto?
I imagined a visual identity built entirely around this shape, so deeply rooted in Italian football culture and recognized worldwide.
One shape, the Tricolore, four colours, four stars, and the Italia wordmark, set in the most Italian typeface of them all: Font Populista.
