adidas Podium – Wayfinding & Spatial Typography

Melville Brand Design translated the adidas DNA into a custom typographic signage system for the "Podium" campus building. Typography serves as an architectural anchor, fusing functional wayfinding with curated art (feat. Anna Rupprecht, Fillin Guas, Gabe) and digital installations like the Sneaker Mapping Wall. An interplay of type, space, and sports culture that conveys identity while guiding people through the space.