Canyon Endurace CFR: No Stone Unturned

‚No stone unturned’ is about cobblestones, moving, turning and discovering. It is Canyon’s engineering philosophy behind the Endurace CFR, and it also directly transfers into the visual concept for the bikes' launch. Simply through the use of ‚Canyon Medium’. By sticking to and ‚re-interpreting‘ it – turning, moving it – these type-plays came to life, building the base for the bike’s graphic universe spanning from stickers to beer mats, displays, info cards – and culminating in a 40-page zine.