Flow Forward

Flow Forward is a triathlon team by Ryzon, Canyon and Zwift that celebrates the age-group athlete's journey rather than podiums. Its identity, designed by Ryzon's design team, is built on a custom monospaced typeface of rounded squares that melt into one another. Although the font is pixel-based, it still feels organic through its wave-like forms, which mirror flow, ease, unity and motion. The project is all about playful ambitiousness, which is carried above all by its typeface.