Golden Pilates

Typography is central for the visual identity, not only for the logo system design but also for the printed materials and editorial approach. The logo is custom created and based on rigorous geometry with surprisingly soft curves. Playing with the contrast and dynamic of angles it immediately centres the theme in the experience of the Pilates practice. The system pairs FF Meta and FF Info Correspondence for all its intrinsic history and style and also a nod to the early digital design era