Jordan—NBA All-Star Weekend

During NBA All-Star Weekend 2026 in LA, Jordan Brand took over the city with Inglewood at the center. Forth+Back created a cohesive identity across the Jordan Brand House, retail locations, and citywide touchpoints. Inspired by MJ’s Black/Infrared AJVI, bold infrared, deep black, custom blackletter, manipulated Jordan sans, and textured graphics shaped a system rooted in imperfection, authenticity, and the visual language of LA.