Lettres d’audace

Creation of two jerseys for the french trail running brand Kinetik as part of their Design Lab. The design relies primarily on typography. It revives a past brand slogan: "Pace Bold." Bold can mean thick in typography, and strong in terms of colours, but also evokes courage. Boldness is conveyed through expressive, commanding lettering that transforms into a graphic pattern when integrated with the jersey's vibrant colors.
Designed for runners bold enough to wear it!