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The corporate design for the fictional arthouse cinema LICHTSPIEL was created as part of a Type & Identity seminar at Mainz University of Applied Sciences in summer 2025. The visual identity is built around a simple, familiar star composed of four lines. This minimalist symbol forms the foundation of the design, which is systematically deconstructed into elements that recur across all applications.
Straight and slanted lines appear repeatedly—in posters, typography, and graphic details. Repetition plays a central role: lines and letters are arranged rhythmically, patterns emerge through serial arrangement. Lines strung together are reminiscent of a film strip, and the star itself becomes a stylized film reel in motion.
The concept for LICHTSPIEL combines a minimalist, graphic language with subtle allusions to the medium of film, creating a striking visual identity that is closely linked to the cinema experience.
LICHTSPIEL–ECHT. BEWEGEND. UNVERGESSLICH.
Design: Marei Hager, Emily Wagner, Jakob Jenderek
Supervision: Julia Kahl
Media: Brand book, animations, posters, program booklet, stickers, menu, tickets
Language: German
Production: Druck und Papier HS Mainz (Marco Moll and Luis Außem)
