Mirrored Discipline

Inspired by the Tour de France, designer Laura Jane Boast translated the physical and psychological energy of cycling into a typeface: speed, discipline, desire and focus. In its making, those qualities became part of the process itself — repetition, persistence, focus and momentum. Like the riders who inspired it, the work became an act of showing up without knowing the outcome, driven by the pure pleasure of the process. The typeface became a way of living the energy that inspired it.