New York City Football Club

Two custom typefaces form a central part of Gretel’s vibrant brand identity for the New York City FC. Expressing the grit and power of this magnificent city, they take inspiration from old signage of the NYC Subway: the Express is a bold, compact headline face based on enamel station signs; the Local, aimed at smaller sizes, is based on tile lettering. The Frere-Jones Type team also drew the refreshed crest (monogram and lettering), with all of their work based on design and concept by Gretel.