On Running | Celebrating a community of 1 million

As On reached 1 million followers on Instagram, we were asked by the iconic Swiss shoe brand to create a celebratory animation expressing the brand’s core values in captivating visuals. Our animation presents On as a catalyst for movement. It is a tribute to the great Swiss tennis player Roger Federer and his affiliation with the brand. In a dynamic exchange of diverse patterns, the idea of togetherness is emphasized: individual actions that converge into a collective movement.