OMG aimed to restore dessert joy for those with dietary needs, emphasizing the thrill of dairy-free delights.
Unlike other product-focused brands, the main message was, “OMG, It’s dairy free!”. The packaging features a deity-like character inspired by Indian masks, varied in flavors. The design also includes symmetrical patterns from the logo, resembling sound waves and creamy swirls, highlighted with vibrant colors. The brand promises not just taste but a full sensory celebration.