Play on: Dynamic Squad

The biggest enemy of sport is every excuse not to show up, keep going, or simply give up. For Dynamic Squad, a basketball project inspiring children and young people to love the game, we created a campaign that activates their inner motivation coach. Under the motto “Play on,” it encourages them to get back up after every fall, setback or defeat. The emotional campaign launches a dynamic new brand identity whose typography makes the energy of basketball tangible.