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“SEJONG NEØ-X #1” is the outcome of Graphic Design 1: AI LAB, taught by Professor Daeki Shim in the Design Innovation major of the Department of Creative Soft Studies at Sejong University’s College of AI Convergence during the first semester of 2025. Created by 23 student authors, the book documents experiments with generative AI across the full design process—from research and planning to the production of images, video, and sound. Rather than treating AI simply as a tool for faster output, the course approached it as a creative medium and a design methodology that can expand the possibilities of graphic design.
The publication is organized into four sections: NEXUS, EMPATHY, OUTREACH, and XPERIENCE. Each presents AI-based branding projects with distinct subjects, concepts, and visual languages. Every project also includes a ChatGPT commentary, indicated by an Ø footnote, offering alternative perspectives rather than a single fixed interpretation.
Published last May by design and architecture publisher Archi-Lab, SEJONG NEØ-X #1 asks whether contemporary designers can collaborate with AI in constructive and meaningful ways. It presents diverse approaches to using AI as a creative partner in a rapidly changing design environment. The course outcomes are also available through the Behance link below. SEJONG NEØ-X #2 and #3 are scheduled for release in the third quarter of this year.
https://www.behance.net/sclassX_scX
Advisor: Prof. Daeki Shim
Design Innovation at Sejong University in Seoul
Authors: Sinji Joung, Bitna Tak, Sumin Lee*, Sihyeon Lee ,Sunwoo Kim, Yulli Baek, Seojeong Park, Yujeong Jang, Jeongbin Kim, Inae Seo, Jiyoon Kim, Yejin Ji, Ahin Kim, Yeeun Kim, Yuna Lee, Joohee Eun, Seungyeon Sim, Miri Kim, Bomi Jeong, Eunsol Jeong, Jihoon Park, Jian Kim, Sumin Lee
Book Designers: Sinji Joung, Sunwoo Kim, Bitna Tak, Sumin Lee*
Editors: Sinji Joung, Sunwoo Kim, Bitna Tak, Sumin Lee*
Further Information
Publishers: Archi-Lab
Publishing house: Archi-Lab
Release date: May 1, 2026
Volume: 144 pages
Format: 150 × 230 mm
Language: Korean/English
Production/Finishing: Red Printing & Press
Retail price: Not for Sale
ISBN 979-11-89659-57-8(93650)
