shades of speed — rhythm in type

Cycling is not only about speed. It is about everything in between: headwind and slipstream, cadence and repetition, acceleration and flow.

The visual identity of Shades of Speed translates this experience into a typographic system. Using Suisse Int’l by Swiss Typefaces, repetition, scale and movement create a rhythm that echoes cycling itself.

Shades of Speed turns cadence into composition and movement into type.