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Who is Peggy?

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Fabrica, die Designschmiede der Benetton Group, entwarf eine neue Kollektion anlässlich des 60-jährigen Jubiläums des Peggy Guggenheim Museums in Venedig. »WHO IS PEGGY« ist eine kleine Kollektion aus Objekten und Accessoires, inspiriert von der Leidenschaft und den Visionen von Peggy Guggenheim.



Seit September 2008 ist die »Peggy Guggenheim Collection« für ein Jahr in den beiden Museumsshops in Venedig erhältlich.

Peggy Guggenheim Collection
Palazzo Venier dei Leoni
701 Dorsoduro, Venezia

Die Öffnungszeiten des Museums und der Shops sind wie folgt:
Täglich von 10.00 Uhr bis 18.00 Uhr (Dienstag geschlossen)

Pressetext:
WHO IS PEGGY?
Fabrica designs a new collection of objects for the 60th anniversary of the Peggy Guggenheim Collection in Venice.

Treviso, September 2008. The young designers of Fabrica, the Benetton Group’s communication research center, have accepted a commission from the Peggy Guggenheim Collection in Venice to design a new collection of items for the prestigious museum on the Grand Canal, which this year celebrates its 60th anniversary.

Who is Peggy is a small collection of objects and accessories entirely inspired by the passionate love of art and original vision of Peggy Guggenheim, a definitive figure in the history of 20th Century art. Bags silk-screened with moments from her life documented in black and white photographs - such as the man on the gondola, a detail from a shot that portrays the collector in her beloved Venice - and a series of coloured notebooks with figures which seem to move to underline Peggy’s desire to explore new forms of art. An elegant ceramic typewriter and secret container, symbolises Peggy’s passion for letter-writing, while two amusing ceramic bowls, represent her love for her inseparable life companions, her lapdogs.

The Who is Peggy collection will be on sale, beginning September 2008, in the two shops of the Peggy Guggenheim Collection in Venice. The Peggy Guggenheim Collection is the most important museum in Italy for European and American art from the first half of the 20th century. Opened in 1980 in Peggy Guggenheim’s home at Palazzo Venier dei Leoni, the museum houses her personal collection of 20th century art, as well as the masterpieces of the Gianni Mattioli Collection, the Nasher Sculpture Garden and temporary exhibitions. The Peggy Guggenheim Collection is the property of the Solomon R. Guggenheim Foundation which manages it, as well as its museums in New York, Bilbao and Berlin.
www.guggenheim-venice.it

Fabrica is Benetton’s communication research centre, created in 1994 from Benetton’s cultural heritage. It is located in Italy, near Venice, in a complex which Tadao Ando restored and enlarged. Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using a form of communication which no longer relies only on the usual kinds of advertising, but conveys industrial culture and the company’s intellect through other media: design, music, cinema, photography, publishing, the Internet. Fabrica has chosen to back the hidden creativity of young artists/researchers from all over the world who are invited, after a careful selection, to develop concrete communication projects under the direction of some of the main players in these areas.
www.fabrica.it

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