Tennis Club Locarno — Custom Typeface & Visual Identity

For Tennis Club Locarno, +MAS type challenges the visual language of sport with a custom serif typeface. Sharp, claw-like serifs echo the club’s feline emblem, combining a sense of heritage with the dynamism of tennis. Upper- and lowercase forms can be playfully mixed through alternates, while special glyphs reference the sport itself, including an “o” shaped like a tennis ball.