The Utah Jazz

Studio Dumbar/DEPT® has partnered with the Utah Jazz across multiple NBA seasons, centering on kinetic typography and sports energy. Inspired by jazz rhythms and the verticality of Utah’s mountains, bold reactive 2D and 3D typography drives their evolving visual identity. Custom angled type and striking kinetic graphics bring movement to static touchpoints, social channels, and arena screens. Capturing the speed of basketball through a powerful typographic system.