Zeitgeist Project, Poster

The letters, scattered like fragments across the perforated paper, no longer feel whole.

2025 Calendar

A calendar designed for the Year of the Snake (Eulsa, 乙巳). The coiled serpent motif visualizes the cyclical nature of time and…

Soul New Life

A game that satirizes contemporary Korean society, inspired by Dante’s Divine Comedy. Players take on the role of 'Wooyeon,' an unemployed woman…

ONCE UPON A TIME…

《ONCE UPON A TIME...》 brings together phrases from different countries and cultures used to begin old stories—various ways of saying “a long…

A Synaesthetic Journey

This project started with a book about David Bowie's music. In this book, I explain how to change sounds into shapes and…

Tangled

A series of tangled graphics born from an accidental return to wired earphones

Operative Images, Crossing Stories

"The destructive character sees nothing permanent. But for this very reason he sees ways everywhere. […] Because he sees ways everywhere, he…

The Life-Safety Forum series

The Life-Safety Forum series at Seogyo Institute addresses safety issues and human-made disasters in Korean society. Sequential social disasters, including the 4/16…

Artificial Plants: A Botanic Garden

Artificial Plants: A Botanic Garden is a promotional poster for the solo exhibition of Daeki Shim, held by invitation from Sikmulgwan PH…

Palimpsest

This poster was created for Palimpsest, a solo exhibition by artist Sungjin Jung. The term “palimpsest” refers to traces left behind when…

Donghae(East Sea) Soju

Dokdo Soju, a Korean soju brand, launched the Donghae(East Sea) soju package on Dokdo Day in collaboration with designer Youngha Park. Using…

East Sea

Using the spelling of 'East Sea EAST SEA', the Korean and English title, It's the image of WAVE. It's the flow of…

Hangulggol 30

Created to commemorate the 30th anniversary of the Hangeul typography research group Hangulggol, this poster features the initial consonants of the Korean…

In the Clouds

Created for director Shin Seok-ho's film “In the Clouds,” this poster reflects the idea that, to some, a cloud can be as…

Hangeul Grotesque

Hangeul Grotesque “Hangeul Grotesque” is a large-scale installation that visualizes the formal evolution of the Korean alphabet. It illustrates how the intensely…

The Bright Side of the Moon

This work is part of “The Bright Side of the Moon,” a graphic series designed to celebrate the 10th anniversary of Graphic…

NikeLab Seoul 2025: Recorded Future

'A' design for DINGBAT FONT WORKSHOP in Exhibition NikeLab Seoul 2025: Recorded Future. The stone tower, which is covered, collapses, and infinitely…

Kimchi Blast Seoul

The first kimchi pop-up, the key to the Kimchi Blast Seoul is to break down the kimchi and reinterpret. Kimchi consists of…

Interrogative AI Graphic design

For the exhibition 〈Interrogative AI〉, mysterious rifts and expansions were expressed through graphics visualizing artificial intelligence and ecosystems.

the third F

These Hangul typographic illustrations were created in collaboration with Riitta Ikonen for the third f FESTIVAL hosted at factory2 in Seoul. Amy…

DMZ PEACE TRIAN MUSIC FESTIVAL 2025

The DMZ Peace Train Music Festival sings out the message of peace in the center of the only lasting divided nation in…