Typeface “Lilien” for SV Darmstadt 1898 e.V.

SV Darmstadt 1898 e.V. is one of Germany’s oldest traditional football clubs. Building on a new mission statement, we created a distinctive visual identity that strengthens the emotional bond with fans and works across digital, print and physical spaces. At its core is the custom “Lilien” typeface family, inspired by details of the club’s lily emblem. It includes a headline style plus regular and bold weights for body text.