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The campaign captures the unique spirit of Wiener Sport-Club by celebrating its history, humor and strong sense of community instead of relying on traditional football clichés. Built around authentic local expressions, a bold black-and-white visual language and the Tausend typeface by Christoph Koeberlin, it reflects the club’s identity with honesty and warmth. As the launch of a new brand identity, the campaign strengthened recognition, united supporters and became part of fan culture as poster
