World Champion

A bead-based Arabic typographic exploration of “World Champion” translating the energy of sport into letterforms. Shifting type from purely digital into material instead of approaching type as primarily digital medium.The artwork explores how Arabic letterforms can become playful and energetic while still carrying a strong sense of triumph through material, form, and rhythm while the vivid palette brings in the spirit of sport and celebration making it bold, joyful, rhythmic and full of movement