Print Ist

In Print ist, Selina Pfeil—graphic designer and graduate of Hof University of Applied Sciences—makes a compelling case for a medium often underestimated in our screen-dominated world. Her bachelor thesis, realized as a tactile, multifaceted publication, is both a love letter to print and a carefully orchestrated study in materiality, perception, and presence.

Spanning seven chapters and printed on seventeen different paper stocks, Print ist explores the full sensory spectrum of printed matter. Each chapter offers a distinct layout and material choice, showcasing how form and feel can work in tandem to create a deeply engaging experience. Whether soft or rigid, textured or smooth, each page asks to be touched, turned, and considered—inviting a slower, more reflective mode of reading.

But Print ist is not just a book—it’s a concept. Acting partly as a swatch book, yet departing from technical conventions, this project blurs the line between reference tool and art object. Material, content, and design are inseparable here, working together to illuminate the unique capacities of print. Color, weight, and structure are treated not just as aesthetic elements, but as communicative tools that shape the reader’s emotional and intellectual engagement.

At a time when attention spans flicker and pixels dominate, Print ist reminds us of what only print can do. It endures. It engages. It invites us to slow down and feel. Through its thoughtful execution and richly layered design, Selina Pfeil’s thesis champions print not as nostalgia, but as a medium with contemporary relevance and unmatched depth!

Print ist

Publisher: Selina Pfeil, Bachelor Thesis, Hof University of Applied Sciences, Münchberg Campus
Concept, Design and Layout: Selina Pfeil 
Supervised by: Prof. Dr. Claudia Muth, Christian Lange
Format: 24 × 31cm
Volume: 209 pages
Language: German
Bookbinding: Spiral binding