Raw Cycling Magazine – Issue Zero: Stepping into the Unknown

Sheila Dobón Studio’s art direction for Raw’s first printed edition

Author: sheiladobon

Raw Cycling Magazine, founded in 2013 as a digital platform for cycling culture, has released its first printed edition: Issue Zero – “Stepping into the Unknown”. This milestone marks the transition from online storytelling to a tangible publication, reinforcing Raw’s core values of quality, authenticity, and community.

The project is the result of a close collaboration between the magazine’s editorial team and Sheila Dobón Studio in Barcelona, who led the art direction and design. The editors played a crucial role in curating the stories, selecting the voices, and shaping the narrative tone that defines the issue, ensuring the publication remains true to Raw’s identity.

The design embraces exploration — paralleling the journeys of the riders — through a flexible grid system, dynamic pacing, and a photographic index that functions as a map for the reader. Typography strengthens the bilingual voice of the magazine: Neue Haas Grotesk (English), Freight (Spanish), and Century Schoolbook for timeless headlines.

Photography by Brazo de Hierro, Toni de la Torre, and Javi Angulo captures both landscapes and intimate moments, amplifying the magazine’s editorial depth. Together with the editorial team’s careful storytelling, the visuals create a publication that is as emotional as it is visually striking.

With Issue Zero, Raw demonstrates how digital identity can evolve into a physical experience, inaugurating a new chapter in its editorial journey.

Read more here.

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