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The NoGood Book brings together five years of independent creative practice, offering an insight into illustration projects, creative processes, and the ideas behind NoGood’s distinctive visual world. Spanning 272 pages, the publication explores curiosity, persistence, and the determination to carve out a space of one’s own.
Inspired by retro technology and the counterculture of the open web, NoGood emerged as a creative pseudonym in 2021. Since then, personal experiments and commissioned projects have increasingly intertwined, shaping an independent practice with a distinctive visual language.
In 2024, the idea of documenting this journey in a self-published book began to take shape. Following two years of development and production, The NoGood Book was released in August 2026. Alongside an extensive collection of illustrations, the publication traces NoGood’s origins, offers behind-the-scenes glimpses into the creative process, and features influential essays by writers and thinkers such as Cory Doctorow, Douglas Rushkoff, and Joan Westenberg.
More than a retrospective, The NoGood Book reflects on creative independence, digital culture, and the importance of maintaining an individual approach to design. It explores how personal interests, experimentation, and a strong sense of conviction can evolve into a distinct creative universe over time.
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