Druck und Design Conference 2025

In a world shaped by artificial intelligence, genuine trust has never been more crucial. As algorithms determine what we see and digital communications move at lightning speed, we must ask: what can people truly trust? Amid complexity, print stands out—tangible, verifiable, and lasting. The 2025 Druck und Design Conference in Munich will examine this vital dynamic under the theme: »Print as a driver of trust in the age of artificial intelligence.«

Grafikmagazin and the Bavarian Printing and Media Association (VDMB) unite leading industry minds to examine how, as AI floods digital spaces, print emerges as its authentic, haptic, and trustworthy counterpart.

These voices will shape the day:

Philipp Brune (Strichpunkt) discusses opportunities for print in the AI era. Dirk von Gehlen (SZ Institute) outlines »hybrid thinking« and how print enhances journalism’s credibility. Sabine Cole (HAWK Hildesheim) presents her Coalition Treaty magazine project making politics accessible through design – by students themselves. Magnus Gebauer (MedienNetzwerk Bayern) highlights key communications trends.

Work panels feature Kerstin Denzler, Denis Widmann, Thorsten Kinnen, Marco Bölling and Petra Wöhrmann sharing expertise from design to typography.

Print you can touch:

Attendees will gain hands-on experience with innovations in paper, print finishing, and production techniques. This immersive exhibition area enables participants to discover how sensory experiences with print can be leveraged in their own projects, supporting credibility and audience engagement.

Who will benefit from the day:

— Designers and creatives who want to rethink print
— Brand managers looking for authentic touchpoints
— Production professionals wanting to implement the latest advancements in print technology for better outcomes
— Anyone eager to understand and harness print’s strengths for future-proof communication strategies

www.druckunddesign.org

* Note: The conference will be held in German *