CXI Conference 2026

It’s that time again. On June 12, 2026, CXI returns with new perspectives, clear positions, and a program that makes projects, decisions, and attitudes visible in their full development.

The 16th edition of Europe’s largest conference for Corporate and Brand Identity will take place at the Rudolf-Oetker-Halle in Bielefeld. Organized by Hochschule Bielefeld, CXI has stood for a unique format since its founding in 2009: companies and agencies present their projects together, offering insights into strategy, organization, and design from both sides. With around 1,400 attendees, CXI is widely regarded as Europe’s largest professional conference dedicated exclusively to corporate and brand identity.

The 2026 edition brings together international companies and leading agencies to share real brand processes and the strategic and creative decisions behind complex transformation projects. This year’s cases range from global corporate brands and cultural institutions to digital platforms and nationwide networks. The focus is on structural realignment, precise design systems, and brand work with measurable impact. All selected projects follow clear criteria: traceable transformation, strategic depth, and visible market effect.

Program 2026–First Confirmed Cases

Lufthansa Group × MetaDesign – “Shaping the Future of Aviation”
One of Europe’s most complex brand architectures is being reorganized to create a consistent, future-ready brand system that makes the group’s strategic strength visible.

KW Institute for Contemporary Art × Correspondence – “Everything Begins with a Sketch”
A new visual identity connects systematic structure with process, archive, and intervention—making institutional development tangible through design.

Katholino × EIGA – “525 Daycare Centers. One Brand.”
A nationwide network receives a flexible identity system that creates unity while allowing individual expression across 525 locations.

Coinbase × DIA – “From Technology to Trust”
A global financial platform repositions itself between technology, mainstream adoption, and long-term credibility.

fraenk × Make Studio – “From Low-Interest to Love Brand”
Telekom’s digital mobile plan evolves from a commodity product into a distinctive, community-driven brand.

Volkstheater Wien × Karl Anders – “Still Feeling It?”
A historic theater adopts a radically contemporary identity and repositions itself as a cultural space for societal resonance.

Zalando × Kurppa Hosk – “A Platform Becomes a Brand.”
From a highly dynamic digital ecosystem to a coherent brand system: this case explores stronger positioning, cultural clarity, and long-term strategic direction.

When?
June 12th 2026,
10 AM – 6 PM

Where?
Rudolf-Oetker-Halle
Bühnen und Orchester der Stadt Bielefeld
Brunnenstraße 3-9
33602 Bielefeld

Tickets go fast—don’t miss out! Sales start February 18 at 11 AM. Grab yours here.